Expertise
TechniClarity provides a range of research services.
Competencies"What makes Lana a remarkable qualitative researcher is her gift for listening as well as the quality of her mind. Her ability to draw people out serves her well in group discussions, but it is her ability to slice to the core of the most complex issues that makes her an invaluable resource."
Deborah Rothman
Marketing and Communications Manager
– Study design
– Moderation
– Analysis and reporting
– Focus groups
– In-person depth interviews
– Telephone depth interviews
– Physician advisory panels
– Branding
– Clinical trial end points
– Early compound development opportunities
– Market acceptance of new indications or formulations
– Marketing concept evaluation
– Product concept evaluation
– Uncovering emotional drivers, preferences, and desires
– Managing sensitive subjects that necessitate building easy and quick rapport, e.g., menopause, cancer, obesity
– Areas of specialty: pharmaceutical, health care, cultural institutions, branding
Therapeutic areas
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– Addiction – IV antibiotics – ADHD – Invasive fungal infections – Bipolar disorder – Maternity care – Breast cancer – Melanoma |
– COX-2 inhibitors/pain management – Obesity – Depression – Pre-menstrual dysphoric disorder – Erectile dysfunction – Rheumatoid arthritis – Hyperlipidemia – Sexual dysfunction (erectile, female) |
Other areas
– HMO’s prior authorization process
– Clinical trial outcomes measurements
– Patient-physician communication